«Desde el primer momento, nuestro lema fue que, cuando saliéramos de la casa de un cliente, deseábamos asegurarnos de que no pudiera percibir que alguna vez habíamos estado allí, salvo por el hecho de que ahora tenía un techo nuevo.»
Ese enfoque en ofrecer una experiencia excepcional al cliente ayudó a Aaron Nelson y a su hermano, Toby, a hacer crecer Nelson Contracting hasta convertirla en una empresa de techado exitosa, impulsada por las recomendaciones.
Sin embargo, Aaron seguía frustrado por la ineficiencia del proceso convencional de techado. Él afirma: «El mayor problema para mí era lo mucho que detestaba hacer las cosas tres veces. Simplemente detestaba arrancarlo, tirarlo al suelo, recogerlo, arrastrarlo hasta allí y luego volver a levantarlo para echarlo en el contenedor o en el remolque de escombros».
Entonces Aarón resolvió el problema de la gestión de escombros.
El propietario del negocio recuerda haber visto por primera vez el Equipter RB4000 en un video en línea. “Pensé: ‘Eso es. Esa es la clave’”. Recuerda que reconoció de inmediato que el remolque especializado para techado era una decisión “obvia, sin necesidad de pensarlo demasiado”.
Nelson Contracting’s team now works smarter, not harder.
Higher Close Ratios
The Nelson brothers already sold a solid product. Using the RB4000 lift helped them sell additional value when doing sales presentations for homeowners. Aaron says, “No exaggeration, 90% of the time the first word they will say is ‘Wow.’” That wow factor translates into more sales as homeowners understand the value of hiring a contractor to install a new roof with no mess. “Our close ratios would be about 30-35% of jobs in an average year. Post-Equipter, it’s north of 50% every year. Last year, it was close to 60%.”
Lower Labor Costs
Aaron estimates the Equipter saves the equivalent cost of one worker per job. And because it significantly reduces heavy manual labor, it lowers injury rates, leading to fewer workers’ comps claim and lower absenteeism for the company. Nelson Contracting estimated that the first Equipter they purchased in May 2011 had paid for itself in labor savings alone by the end of that year.
Better Employee Retention
Before they invested in the RB4000, Aaron says crews “trudged” to finish each job. Every step in the roofing process was physically demanding, leaving his team exhausted by week’s end. That changed when they added the specialized roofing trailer to their process. “I just don’t have guys hurting all the time because they had to haul 4,000 pounds of shingles 4 times throughout the day.” He understands the value the Equipter brings for his employees' well-being and Nelson’s ability to attract and retain skilled workers.
Aaron says, “They would all quit if I got rid of the Equipter.”
Note: The video testimonial has been edited for length. The written case study is based on the full interview with Aaron Nelson.
